Content creation services
Drive more website traffic. Boost SEO. Increase your revenue.
To bring more traffic to your business’s website, you must create and promote content that answers the questions your customers are searching for online. The best online content educates, engages, and delights customers.
When it comes to creating content the possibilities are endless. Marketing teams are pumping out everything from social videos to podcasts to infographics to case studies to quizzes to press releases to guides to blogs … and the list goes on.
Rather than focusing on cranking out content for the sake of generating more, we take a holistic approach to Content Marketing. With your unique business in mind, we create a long-term strategy that helps you develop an authentic relationship with your audience to build trust and loyalty increasing both your reach and revenue.
The underpinning goal is to encourage action on your site.
Become an effective online storyteller as we build a strategy to deliver high-quality content that is always informative, thought-provoking, relevant, and consistent.
The right content at the right time
Effective Content Marketing delivers content mapped to your customers based on which stage they’re in towards buying your product or service. Our holistic approach to this process of content mapping can be broken down into the following stages:
Attract
Make people aware of your offerings. Bring them to your site with content that clearly delivers value to them based on their needs and desires. At the Attract stage, we have expertise in creating the following types of content:
Brand messaging framework
Website copy
Blogs
Bylines & editorial content
Social media copy
Campaign copy
Glossaries & FAQs
Convert
Provoke action with offers that convert your audience. Depending on your business, the desired “conversion” may be filling out a form or purchasing a product. At the Convert stage, we have expertise in creating:
Newsletters
Lead magnets
Free trial tutorials
Case studies & testimonials
How-to guides
Brand comparison guides
Retain
Understanding the wants and needs of your customers is key to keeping them. Your customer retention content should promote loyalty and advocacy. At the Retain stage, we have expertise in creating the following:
Customer-only newsletters
Getting started & onboarding guides
Feedback surveys
Customer-featured webinar/podcast
Customer-featured Social Posts
Joint/partner bylines & blogs
Email nurture & drip campaigns
