Crown Affair

Copywriting


Blogging for weekly ‘Top of Mind’ series; abstract copywriting and editing of ‘Good People’ and ‘Rituals With’ series; bi-weekly email campaigns including subject lines, preview text, headlines and body copy; SMS campaigns


Top of Mind: A New Season

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Wash Day Ritual Email

Subject Line: Open for your best shower yet
Preview Text: Don’t forget, take your time.

Top of Mind: The Power of Play

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Shampoo and Conditioner Launch Email

Subject Line: Introducing The Ritual Shampoo & Conditioner
Preview Text: It was totally worth the wait

Top of Mind: Time As Currency

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The Towel Email

Subject Line: Five reasons to love The Towel
Preview Text: An instant cult-favorite