Why Boosting a Facebook Post Isn’t “Enough”

Keep reading if you’re thinking about boosting a post.

When you’re gearing up to spend money on Facebook and Instagram, you should first consider what your goal is (e.g., link clicks to your website).

If you are simply looking to get more engagement on your post (e.g., post likes, comments and shares) then boosting a post can be a great option.

However...

If your goal is to drive more traffic to your site, increase in-store purchases, acquire more page fans, build more awareness, or gain more emails for your database, then boosting a post is not enough

Facebook and Instagram ads are designed to help advertisers achieve a specific objective. That’s why there are more than 10 different types of campaigns you can run from Ads Manager. The platform will show your ad to people that are most likely to take the specific action (or objective) you set.

So remember: boosting a post will only help you get more post engagement. Boosting will not help you drive more traffic to your website.